.New Delhi: Reliance Retail plans to prolong Superdry in to the athleisure segment which will certainly place it in direct competition with leading sports wear brands like Nike, Adidas and Asics.Last year, the British manner label had printer inked a joint venture agreement with Dependence Brands for the sale of Superdry's patent resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (almost 405 crore at the moment). Superdry's foray in to the athleisure segment in India will be actually an initial for the firm globally, with many retail stores set to level across India. In the beginning, the provider is going to market clothes, as well as eventually shoes after securing BIS qualification." The business has actually been focusing on a retail style for athleisure items, which has actually seen a rise popular due to the fact that the pandemic. It may consume French store Decathlon also along with sizable style stores, while Superdry sports will be actually mid-size stores," claimed a mall driver accustomed to the development.Reliance Retail performed certainly not reply to ET's queries.Sales of leading sporting activities brand names have sprinted previously pair of years, driven by enhancing awareness about physical fitness and surging requirement for athleisure wear. With a populace of greater than 1.4 billion, India is among the fastest-growing and most extensive international markets for sport clothes as well as footwear companies.Most global brand names have actually been actually all around in the nation for more than twenty years and also have developed through partnerships along with cricket and other sporting tasks. The latest candidates, however, have actually been placing themselves as pleasant way of life and routine athletic wear companies. India is observing raising rate of interest in sporting activities like kabaddi, soccer, volleyball, hockey and also badminton.Superdry got into the country in 2012 in alliance with Reliance Brands, a project of Reliance Retail Ventures Ltd (RRVL). RRVL has partnerships along with private fashion labels in sectors like luxurious, bridge-to-luxury and high-premium and also high-street way of living including Armani Swap, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Boss, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands also acquired toy retailer Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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